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When times are tough for local families, holiday toys for children cannot always be at the top of the list. That is why FLORIDA TODAY established the Reaching Out Holiday Fund.

With money donated to the fund by individuals and corporations, FLORIDA TODAY will purchase new toys and books for children, newborn to 15 years old. Those toys and books will be distributed countywide to the parents of underprivileged children who may not be able to provide a gift to their children this holiday.

Your help is needed to make this countywide program a success and to reach as many children as possible.

Donations to the Reaching Out Holiday Fund are tax-deductible and go directly to purchase toys and books. Also, every person who donates to the fund will have his or her name listed in print and online through FLORIDA TODAY and floridatoday.com along with the many local businesses who have donated time and services to underwrite the expenses of running the program.

We hope you will join us in this effort to make the holidays a little brighter for thousands of kids in Brevard by making a donation to the Reaching Out Holiday Fund.

If you feel your family could benefit from this program click here for registration information.